Happy 10th anniversary iPhone!


On January 9, 2007, Steve Jobs introduced a revolutionary phone, a widescreen ipod with touch controls. It was iphone.


On that day in one demo, Steve Jobs showed iPhone flowing from music to a phone call to mail and the web and back, and in so doing, blew our minds and made us want it for our own.

The iPhone may not changed everything but it is an acknowledgement of one of the most profound technological and cultural developments of our generation. You have only to look at all the screens we interact with on a daily basis today to see how much of that is due to the hard, brilliant work of Apple and the iPhone team.

Here’s what Tim Cook, then head of operations, now CEO, had to say on apple.com:

iPhone is an essential part of our customers’ lives, and today more than ever it is redefining the way we communicate, entertain, work and live. iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.

And here’s what Phil Schiller, senior Vice President of worldwide marketing then and now, had to say:

It is amazing that from the very first iPhone through to today’s newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged. For many of us, iPhone has become the most essential device in our lives and we love it. iPhone is how we make voice and FaceTime calls, how we shoot and share Live Photos and 4K videos, how we listen to streaming music, how we use social media, how we play games, how we get directions and find new places, how we pay for things, how we surf the web, do email, manage our contacts and calendars, how we listen to podcasts, watch TV, movies and sports, and how we manage our fitness and health. iPhone has become all of these things and more. And I believe we are just getting started.

To everyone who worked on iPhone, from concept to design to development, from shipping to sales to support — thank you and congratulations. A decade and over a billion devices later, you not only made the world better but invented and inspired a tool that’s helped everyone using it make the world better as well.

Happy 10th anniversary!

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